Wednesday, September 18, 2013

Back to the future



"The truth isn't the truth 
until people believe you,
and they can't believe you if they don't know what you're saying,
and they can't know what you're saying if they don't listen to you,
and they won't listen to you if you're not interesting,
and you won't be interesting
unless you say things 
imaginatively, 
originally, freshly."

-Bill Bernbach

It's time for a new creative revolution.  Here's a little inspiration from the man who fired the first shots of the original one.  Let's fire a few of our own tonight in the first session of the Fall Semester at SVA.

(Quote and clip reposted from the honorable and righteous George Parker)


Tuesday, August 20, 2013

Here's to new beginnings

Advertising info session at SVA 9/3/13. http://t.co/845THUsQ7w @SVAContinuingEd #sva #svace #creativethinkerswanted #ctw 

Tuesday, July 16, 2013

New work. New news. New new new (what a strange looking word).

Heyo!

The summer semester at SVA is halfway through and there's some brilliance already shining.  Can't wait to share some new work from these geniuses once we start comping things up.

Speaking of new work; former CTW rocker Afshin Hatami at Ogilvy has a nice spot out for AmEx starring Carrie Brownstein. 

The :30:



And the :60:


Love the fine touches of the record crunch, the Costco request "Please don't judge the amount of peanut butter we're getting" and that George Burns getup. Afshin came to advertising to chew bubblegum and kick ass.  And he's all out of bubblegum. Cheers, dude.

Last semester saw some amazing work, including this Outdoor Poster for Timberland Earthkeeper boots from Annick Thomas.




Annick's hard work and tremendous talent has gotten her a sweet gig as a junior art director at Cramer Krasselt.  Kudos!

And last, but certainly not least, Michael Lin has just completed two great stints at Crispin Porter + Bogusky and DDB's LaunchPad.  He is now a freelance copywriter.  Super smart.  Super talented.  And has a great visual sense as a writer.  Here are a few of his greatest hits from CTW.



It's great to see good people doing well out there.  Keep up the hard work.

More soon.

Tuesday, March 26, 2013

Wisdom from Victore

James Victore, designer extraordinaire and instructor at the School of Visual Arts has said it all in his email today.

Fock Henry Furd

You are more than your job. You're more than the things you own.  You are good at more than one thing.  You contain multitudes.  And you are not replaceable.  

Lesson to you guys and gals in the game of advertising: Don't get pigeon-holed.  Don't feel like the job you're in is what you are.  Don't feel that it's too late to change the game plan and get yourself closer to where you want to be.  

And once you get there, don't get pegged as just a digital person or just a social person or just a print person or just a TV person (you get the point).  Be a thinker.  An idea person.    

You are bigger than the job.  

Why is this night different from all other nights?

Because tonight is the opening of the SVA Senior Portfolio show at the Art Director's Club.  See you there.  

106 West 29th Street
(between 6th and 7th Aves.)

5:00-8:00

Monday, March 11, 2013

Correction: Shout Out

Sucks being wrong.  But you have to own up.  It's the only way.

In my last post, I stated that Rick Cohen was a junior copywriter at Havas.  Bad Matt.  Bad!

RICK COHEN IS 
AN ART DIRECTOR
AT HAVAS.  

I can go on about how Rick's conceptual abilities are what's often associated with copywriters (and this is simply not cool, having been an AD myself for the last 15 years).  Or that I tend to see many more writers in my class from semester to semester.  

Either way you cut it, I was wrong.  And Rick Cohen is awesome.  And an awesome AD at that.

BTW, Rick, focus on your writing too.  It will only make you awesomer.

Tuesday, February 26, 2013

Shout Out

Hey y'all!

The new semester is well underway and I've got a lively bunch.  Talented too.  Thank you all for signing up ready to rock.  Psyched on you guys.

Hopefully we'll have some new work to share soon.  Within the first few weeks, I've seen some awesome ideas and people are starting to comp their work.  Talk about dedication.

I have some awesome news to share on former CTW students who are making waves.

First up, Afshin Hatami. Wickedly funny and amazingly talented, Afshin has landed a junior copywriter gig at Ogilvy.

Uber copywriter Mike Lin has just finished an internship with CP+B out in Boulder.  Now that he's back in New York, he's ready to rock.  A writer with a great visual sense is priceless.  Scoop this dude up while you can.

And last, but certainly not least, Rick Cohen is EXPLODING.  Dude took it to the next level and completed Creative Circus' ad program out in Atlanta.  Shortly after his return to New York last fall, he landed at DDB's LaunchPad.  Now he's moved on to Havas as a junior copywriter. and is doing some killer work.

If any of you former CTWers have some news, send it my way.  

Until next time.